In a world where more content is the last thing we need, how do you as a creative person empower yourself to put your media out there? The world is saturated—over 500 million posts are created daily on social media alone. And in a world of more than 8 billion people, I imagine a lot is being created outside of social media, too. This overwhelming number both paralyzes me and, strangely, gives me hope.
Mostly, it's paralyzing. Considering all the content being created every second, who am I to put more stuff out there? Why would I dare to think the world needs even more? Aren't we sufficiently entertained already? The problem is that, deep down, I know I need to share my work. And I believe all of us who are trying to build something new know this. There is no way around it. This creates a sense of urgency and distress. It's a battle against myself. Why am I not showing the world what I am doing? Is it fear that my work isn't good enough? Is it fear that once I actually post, there's no excuse for the lack of growth? So many questions and so much anxiety.
On the other hand, whatever I create will simply be a drop in a sea of creation. This side of the coin is freeing. The fact that what I do—create, design, post, film—is simply one in a million items gives me a sense of irrelevance. Which, in itself, gives me permission to do whatever I want without looking at it from a comparative perspective. I can make a painting, share it, and it won't matter if it's "bad" or "good" to the rest of the world; it will become irrelevant in a matter of minutes. This contradicts the feeling that everything we do has some weight. In a world where creation is accessible to everyone, this doesn't make sense anymore.
So, how do I reconcile these two sides of the same coin? I'm still trying to figure that one out. What I believe could be a reasonable response to this is to give inner purpose to what you create. Not in the sense that everything has to have a deeper meaning, but in the sense that you understand deeply why you are doing this for you. Is this work you're putting out there for your own exploration of a new technique, a way to process emotions, or simply a form of playful expression for your own joy? At the end of the day, you will be the first, and in many cases the only, one to see this work. Do you appreciate what you are doing? Don't create just because you feel you need to for today's social standards. Creation is meant to be an exploration of your own work.