// Insights
Journal & Insights
Field notes from the design studio. Process, philosophy, and the occasional rant.
Featured / Sep 22, 2026
Built to Last Is Not a Requirement
There is a tear in my jeans. Right in between my legs, which is exactly where you'd expect it if you knew me. I have thick thighs, they rub against...
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Posts
Sep 05, 2026
My ideas suck, and probably yours too
A personal essay on why raw ideas are almost never good, and why the real work is the iteration: using...
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Aug 21, 2026
The concept the right decision in design and product development
One of the biggest hurdles I had to overcome as I gained experience in my field as an automotive engineer...
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May 24, 2026
Building Ruty: A Project Manager for People Who Don't Know Where to Start
I kept starting projects and hitting the same wall. Not motivation, not time, but not knowing what to do first....
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Mar 21, 2026
Reflections on luggage design
Luggage is one of the most constrained design problems in everyday life. So why does it produce such uniformly mediocre...
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