Projects & Case Studies
Identity and web work for companies with something specific to say. Each one written up properly: the business problem, what discovery surfaced, and the decisions that followed.
Zavala Solutions
A container construction company carrying one of Monterrey's better known family names, trading under a name that put a ceiling on it. We rebuilt the identity around what the business...
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Nutrición con Ailé
A clinical nutritionist specialising in women's hormonal health. She did not need a logo. She needed the 24 documents her...

Maindi
Practice software for solo psychologists in Switzerland, sold into a market where the word AI makes the audience flinch. The...

Frutos de Baco
A wine distributor that needed to reach a younger buyer without losing the one it already had. We did it...

BASKT
Amateur basketball in Monterrey, built for adults who played at school and want the game back. The brief was to...

Strukture, Varazdin City Museum
A competition submission for the Varazdin City Museum. One institution, several departments, and the problem of giving each its own...

Mani
A family bakery in Hidalgo. The identity had to look handmade without looking amateur, which is a narrower gap than...

Lunder
A design studio that needed web capability it did not have in house. We worked as the technical half of...
